★★★★★ 4.7/5 · Based on 4,718 reviews

Rowena | Jumper Dress — Feel Beautiful Without the Fuss

Regular price £79.95 Sale price£39.95 SAVE 50%
/
Tax included.
Colour
Size
Free delivery with Royal Mail
30-day money-back guarantee
Support a British Family Business
Only 5 left in stock!
Dispatch in 1–3 working days
Royal MailFREE DELIVERY
Visa Mastercard American Express Apple Pay Google Pay Shop Pay
Final stock: After 38 years, we're closing the doors of our family boutique, and what's left on the shelves won't be replaced. If "Add to basket" is still showing, the piece is still available — but once it's gone, it's gone.

⭐️⭐️⭐️⭐️⭐️ "I’ve finally found a jumper dress that makes me feel feminine, comfortable and completely myself. No itching, no clinging — just easy style. All my friends asked where I got it." — Margie B. (59), Edinburgh

No overthinking. No discomfort. Just easy elegance, every time you put it on.

  • Cut to flatter mature curves — no pulling, no tightness
  • Cloud-soft, non-itchy knit, gentle even on sensitive skin
  • Lightweight warmth that moves with you
  • Easy to slip on, ideal for cooler mornings and slower days
  • Dress it up or down — from the shops to an evening out
  • Confidence you can feel, and comfort you won’t want to take off

Your New Favourite Dress Won’t Be Here Long
Our best-selling shape, now in a limited run of colours.

Why You’ll Love It:

  • Feel instantly put together – without giving up comfort or warmth
  • Drapes beautifully, flattering mature curves with ease
  • Soft, non-itchy knit – gentle on sensitive skin, and no more scratchy wool
  • Light on, but properly cosy – layer it up or wear it on its own
  • No cling, no squeeze – just comfort from morning to night
  • Easy to slip on, even on days when your joints are stiff
  • A look that won’t date, lovely with leggings, boots or your favourite scarf
  • Confidence you can feel, in a style cut for real women

Perfect For:

  • Sunday brunch and easy dinners
  • Days at the office when you want to look good and stay warm
  • Relaxed weekends at home
  • The school run, or having the grandchildren over
  • Layered with tights, boots or a scarf

Product details:

  • Relaxed, oversized fit for all-day ease
  • High roll neck for extra warmth and a bit of structure
  • Midweight ribbed knit that feels soft, not bulky
  • Lovely with tights, leggings or jeans
  • Non-itchy and breathable, so it stays comfortable
  • Easy care: machine washable
  • In seasonal shades that are easy to wear and won’t date

Your New Favourite Dress Won’t Be Here Long

Our best-selling shape, now in a limited run of colours.
Free UK delivery 

👉 Tap ‘Add to Bag’ and feel the comfort you’ve been looking for.

For us, quality and the way you feel wearing our pieces are everything.

Every piece in our boutique has been carefully chosen for its fabric, its cut, and its ability to feel as beautiful in five years as it does today. We believe every woman deserves clothing that lasts — designed with care, made to be loved.

Our family has spent 38 years selecting each piece with the same intention: timeless quality, gentle elegance, and a sense of something special.

We want you to shop with us in complete confidence.

If a piece doesn't feel quite right when it arrives, you have 30 days from receipt to return it, even during our closing down sale.

To start a return, use our contact form. We'll respond quickly and guide you through each step personally, making the process as simple and clear as possible.

Because even as we close our doors, your experience with us still matters.

We're a small family team, here to help you through every step.

Whether you need advice on choosing a piece, sizing guidance, or have a question about your order, we're always happy to hear from you. Every email is answered personally — with the care and attention you'd expect from a family-run boutique.

Use our contact form and we'll get back to you within 48 hours.

Style them together — up to 20% off

Loved by over 4,700 customers

★★★★★


I absolutely love this shop. The quality exceeded my expectations and delivery was so quick. Everything fits beautifully and looks even better in person. Highly recommended!

Emily Walker
Emily Walker
Manchester
★★★★★


A great experience from start to finish. The website is easy to use and the styles feel so current. My cardigan arrived exactly as described. I will definitely order again.

Susan Smith
Susan Smith
Bristol
★★★★★


I'm genuinely impressed by the fabric quality and attention to detail. The pieces feel premium while still being affordable. Customer service was very helpful with my sizing question too.

Sophie Bennett
Sophie Bennett
Leeds
★★★★★


Fast delivery and excellent packaging. The clothes are stylish and very comfortable. I've already had compliments when wearing them. A lovely brand!

Lily Cooper
Lily Cooper
Birmingham
★★★★★


What a beautiful collection! I love how distinctive the designs are compared with other online shops. Everything I ordered looked exactly like the photos.

Grace Taylor
Grace Taylor
London
★★★★★


Very happy with my purchase. The jumper is high quality and properly warm. It feels like a premium brand without the premium price tag.

Amelia Scott
Amelia Scott
Liverpool
★★★★★

Hassle-free size exchange
I originally ordered a medium, but it came up a bit small round the waist. I got in touch with customer service and they swapped it for a large within two days, with no extra postage to pay. Brilliant service!

Carol Jones
Carol Jones
London
★★★★★


Pastel shades don't always come across properly in online photos, so I was a bit wary. But in real life the colour is spot on – exactly as it looks in the pictures.

Emma Clarke
Emma Clarke
Cardiff
★★★★★



Absolutely delighted with my order! The jacket is beautiful: the floral print is even lovelier in person, and the fleece lining makes it wonderfully cosy. The whole process was smooth from start to finish. Would happily order again. Highly recommended!


Lily Evans
Lily Evans
Edimburgo
OUR STORY

SHE OPENED THE DOORS. WE NEVER THOUGHT WE’D CLOSE THEM.

This is the last photo we have with our mother in the shop.

She opened this boutique in 1988 and chose every blouse and dress herself. Her taste was in the windows, on the rails, in every little detail.

After we lost her, we kept going. We were her daughters before we became shopkeepers, and keeping her doors open was our way of holding on.

But rising costs and quieter seasons have brought us to our hardest decision: Hetty London is closing.

Before we turn the key one last time, we’re offering our remaining collection in our final sale.

We’re keeping this photograph. We hope you’ll find a piece you’ll want to keep, too.

Frequently asked questions

We offer free standard delivery on all UK orders.

We provide a detailed size guide on every product page. If you're between sizes, we recommend sizing up. Feel free to contact us and we'll help you find the right fit.

Preparation takes 1–3 working days. Estimated delivery is 8–12 working days after dispatch. See our Delivery Policy.

Once your order is dispatched you'll receive a confirmation email with a tracking number. You can use it to follow your parcel in real time.

We offer 30-day returns from receipt. See our Returns and Refunds Policy for the conditions and return postage. Your statutory rights are unaffected.

Use our contact form and we'll get back to you within 48 hours.

FREE DELIVERY

FREE DELIVERY

Free delivery on all UK orders. Fast and reliable, with Royal Mail.

CUSTOMER SERVICE

CUSTOMER SERVICE

Questions about your order? Our team is here every step of the way. Use our contact form.

30-DAY GUARANTEE

30-DAY GUARANTEE

Not in love with it? Return any item within 30 days for a full refund.

SECURE CHECKOUT

SECURE CHECKOUT

Pay safely by Card, Apple Pay, Shop Pay and more.