★★★★★ 4.7/5 · Based on 4,718 reviews

Jasmine | Elegant Flattering Dress

£154.95 £34.95 SAVE 77%
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Final stock: After 38 years, we're closing the doors of our family boutique, and what's left on the shelves won't be replaced. If "Add to basket" is still showing, the piece is still available — but once it's gone, it's gone.

Elevate Your Style, Instantly

The Jasmine™ | Elegant Flattering Dress brings together elegance and comfort. Perfect for any occasion, it flatters your shape and keeps you feeling confident and chic all day long.

Why you'll love the Jasmine™ | Elegant Flattering Dress

  • Flattering Fit: Designed to flatter your curves, this dress suits every body shape beautifully.
  • Versatile Style: Easily transition from day to night, making it your go-to choice for any event.
  • Effortless Elegance: With its timeless design, you'll feel sophisticated and stylish without any fuss.
  • Easy Care: Spend less time worrying about care and more time enjoying how great you look.

For us, quality and the way you feel wearing our pieces are everything.

Every piece in our boutique has been carefully chosen for its fabric, its cut, and its ability to feel as beautiful in five years as it does today. We believe every woman deserves clothing that lasts — designed with care, made to be loved.

Our family has spent 38 years selecting each piece with the same intention: timeless quality, gentle elegance, and a sense of something special.

We want you to shop with us in complete confidence.

If a piece doesn't feel quite right when it arrives, you have 30 days from receipt to return it, even during our closing down sale.

To start a return, use our contact form. We'll respond quickly and guide you through each step personally, making the process as simple and clear as possible.

Because even as we close our doors, your experience with us still matters.

We're a small family team, here to help you through every step.

Whether you need advice on choosing a piece, sizing guidance, or have a question about your order, we're always happy to hear from you. Every email is answered personally — with the care and attention you'd expect from a family-run boutique.

Use our contact form and we'll get back to you within 48 hours.

Style them together — up to 20% off

Loved by over 4,700 customers

★★★★★


I absolutely love this shop. The quality exceeded my expectations and delivery was so quick. Everything fits beautifully and looks even better in person. Highly recommended!

Emily Walker
Emily Walker
Manchester
★★★★★


A great experience from start to finish. The website is easy to use and the styles feel so current. My cardigan arrived exactly as described. I will definitely order again.

Susan Smith
Susan Smith
Bristol
★★★★★


I'm genuinely impressed by the fabric quality and attention to detail. The pieces feel premium while still being affordable. Customer service was very helpful with my sizing question too.

Sophie Bennett
Sophie Bennett
Leeds
★★★★★


Fast delivery and excellent packaging. The clothes are stylish and very comfortable. I've already had compliments when wearing them. A lovely brand!

Lily Cooper
Lily Cooper
Birmingham
★★★★★


What a beautiful collection! I love how distinctive the designs are compared with other online shops. Everything I ordered looked exactly like the photos.

Grace Taylor
Grace Taylor
London
★★★★★


Very happy with my purchase. The jumper is high quality and properly warm. It feels like a premium brand without the premium price tag.

Amelia Scott
Amelia Scott
Liverpool
★★★★★

Hassle-free size exchange
I originally ordered a medium, but it came up a bit small round the waist. I got in touch with customer service and they swapped it for a large within two days, with no extra postage to pay. Brilliant service!

Carol Jones
Carol Jones
London
★★★★★


Pastel shades don't always come across properly in online photos, so I was a bit wary. But in real life the colour is spot on – exactly as it looks in the pictures.

Emma Clarke
Emma Clarke
Cardiff
★★★★★



Absolutely delighted with my order! The jacket is beautiful: the floral print is even lovelier in person, and the fleece lining makes it wonderfully cosy. The whole process was smooth from start to finish. Would happily order again. Highly recommended!


Lily Evans
Lily Evans
Edimburgo
OUR STORY

SHE OPENED THE DOORS. WE NEVER THOUGHT WE’D CLOSE THEM.

This is the last photo we have with our mother in the shop.

She opened this boutique in 1988 and chose every blouse and dress herself. Her taste was in the windows, on the rails, in every little detail.

After we lost her, we kept going. We were her daughters before we became shopkeepers, and keeping her doors open was our way of holding on.

But rising costs and quieter seasons have brought us to our hardest decision: Hetty London is closing.

Before we turn the key one last time, we’re offering our remaining collection in our final sale.

We’re keeping this photograph. We hope you’ll find a piece you’ll want to keep, too.

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Frequently asked questions

We offer free standard delivery on all UK orders.

We provide a detailed size guide on every product page. If you're between sizes, we recommend sizing up. Feel free to contact us and we'll help you find the right fit.

Preparation takes 1–3 working days. Estimated delivery is 8–12 working days after dispatch. See our Delivery Policy.

Once your order is dispatched you'll receive a confirmation email with a tracking number. You can use it to follow your parcel in real time.

We offer 30-day returns from receipt. See our Returns and Refunds Policy for the conditions and return postage. Your statutory rights are unaffected.

Use our contact form and we'll get back to you within 48 hours.

FREE DELIVERY

FREE DELIVERY

Free delivery on all UK orders. Fast and reliable, with Royal Mail.

CUSTOMER SERVICE

CUSTOMER SERVICE

Questions about your order? Our team is here every step of the way. Use our contact form.

30-DAY GUARANTEE

30-DAY GUARANTEE

Not in love with it? Return any item within 30 days for a full refund.

SECURE CHECKOUT

SECURE CHECKOUT

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