★★★★★ 4.7/5 · Based on 4,718 reviews

Ivryrose | Dress - Elegant Flow –Tummy-friendly design

Regular price £59.95 Sale price£34.95 SAVE 42%
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Final stock: After 38 years, we're closing the doors of our family boutique, and what's left on the shelves won't be replaced. If "Add to basket" is still showing, the piece is still available — but once it's gone, it's gone.

Finally — a dress that makes you feel elegant, confident and beautifully comfortable.

  • A layered design that softens the tummy.
  • A light, breathable fabric that drapes — never clings.
  • A polished, graceful silhouette you can wear anywhere.

Made for warm days and women who want confidence without effort.

Flattering. Airy. Effortless.

✔ Layered silhouette — smooths tummy & hips
✔ Light stretch-blend fabric — soft, breathable, gentle
✔ Refined design — elegant for any occasion
✔ Wrinkle-resistant — no ironing, no fuss
✔ True-to-size (S-3XL)
✔ Slip on → feel confident instantly

⭐⭐⭐⭐⭐ Top Rated

“It drapes so beautifully and hides my tummy without making me feel frumpy. I wore it to lunch with friends and they all asked where I got it. Finally, a dress that makes me feel elegant again.” — Helen M. (61),

Add to Bag — Feel Elegant from the First Wear

✔ Free Delivery
✔ 30-Day Money-Back Guarantee

That ‘Exhale’ Feeling

You slip it on…
and instantly feel lighter, softer, more confident.

That’s The Ivryrose Dress.

  • It moves with you.
  • It flatters without squeezing.
  • It gives that “I look lovely today” confidence — without effort.

Your Dream Outcome

✔ Feel beautiful in your own skin
No cling. No tight spots. No constant adjusting.
✔ Elegant without trying
The layered design gives instant polish — no accessories needed.
✔ Cool & breathable
Perfect for lunches, strolls, weekends, events.
✔ Fits your real body
Not a model’s figure — your shape now, gently flattered.
✔ Real compliments
“Where did you get that?”
The kind of compliment that feels sincere and well-deserved.

🎁 Today Only Bonus

✨ FREE Delivery
✨ 30-Day Money-Back Guarantee
(Ends tonight or while stock lasts.)

⚠️ Low Stock Alert

Back in stock — but quantities are limited.
Popular sizes (M-2XL) are nearly sold out.

If your size is available now, don’t wait.

Why You’ll Love The Ivryrose Dress

✔ Flattering layered tummy coverage
✔ Light, breathable fabric for warm days
✔ Elegant flow that never clings
✔ Dress it up or down — endlessly versatile
✔ Always looks polished with zero effort
✔ The kind of dress you reach for again and again

It doesn’t just look elegant —
it feels like confidence you can wear.

Before

• “Dresses cling in all the wrong places.”
• “Everything feels either too tight or too plain.”
• “I want coverage without looking frumpy.”
• “Nothing fits my body right anymore.”
• “I miss feeling feminine and elegant.”

After (with The Ivryrose Dress)

• “The layers skim perfectly — no cling.”
• “I feel comfortable AND elegant.”
• “My tummy feels softly covered.”
• “I stay cool, even on warm days.”
• “I actually love how I look.”

The transformation is immediate —and you feel it with every step.

Made for Warm  Days

Chosen for:

✔ Breathability
✔ Light, soft stretch
✔ Movement that flatters
✔ Quick-dry
✔ Wrinkle-resistant ease

Perfect for everyday wear, lunches, events, weekends, travel — anywhere you want elegance without effort.

Features & Details

• Style: Layered A-line silhouette
• Material: Soft stretch blend (95% polyester + 5% elastane)
• Sleeves: Short sleeves — arm-friendly coverage
• Length: Midi — elegant below-the-knee finish
• Sizing: S-3XL (true to size)
• Care: Machine washable, quick dry, no ironing
• Feel: Cool, soft, breathable

Loved by 15,000+ Women

⭐⭐⭐⭐⭐ “Elegant without effort.” — Janette, 58
⭐⭐⭐⭐⭐ “Perfect for warm days.” — Robyn, 63
⭐⭐⭐⭐⭐ “Light, flattering, confidence-boosting.” — Fiona, 55

❓ FAQ

True to size?
Yes — designed for a relaxed, flattering fit.
Breathable?
Very — ideal for warm climates.
Ironing needed?
None — wrinkle-resistant.
Clingy?
No — layered design prevents cling entirely.

Ready to Feel Feminine, Graceful & Confident?

👉 Tap “Add to Bag” — popular sizes are nearly gone.

🎁 FREE Delivery + 30-Day Money-Back Guarantee
⏳ Limited quantities — don’t miss your size.

    For us, quality and the way you feel wearing our pieces are everything.

    Every piece in our boutique has been carefully chosen for its fabric, its cut, and its ability to feel as beautiful in five years as it does today. We believe every woman deserves clothing that lasts — designed with care, made to be loved.

    Our family has spent 38 years selecting each piece with the same intention: timeless quality, gentle elegance, and a sense of something special.

    We want you to shop with us in complete confidence.

    If a piece doesn't feel quite right when it arrives, you have 30 days from receipt to return it, even during our closing down sale.

    To start a return, use our contact form. We'll respond quickly and guide you through each step personally, making the process as simple and clear as possible.

    Because even as we close our doors, your experience with us still matters.

    We're a small family team, here to help you through every step.

    Whether you need advice on choosing a piece, sizing guidance, or have a question about your order, we're always happy to hear from you. Every email is answered personally — with the care and attention you'd expect from a family-run boutique.

    Use our contact form and we'll get back to you within 48 hours.

    Style them together — up to 20% off

    Loved by over 4,700 customers

    ★★★★★


    I absolutely love this shop. The quality exceeded my expectations and delivery was so quick. Everything fits beautifully and looks even better in person. Highly recommended!

    Emily Walker
    Emily Walker
    Manchester
    ★★★★★


    A great experience from start to finish. The website is easy to use and the styles feel so current. My cardigan arrived exactly as described. I will definitely order again.

    Susan Smith
    Susan Smith
    Bristol
    ★★★★★


    I'm genuinely impressed by the fabric quality and attention to detail. The pieces feel premium while still being affordable. Customer service was very helpful with my sizing question too.

    Sophie Bennett
    Sophie Bennett
    Leeds
    ★★★★★


    Fast delivery and excellent packaging. The clothes are stylish and very comfortable. I've already had compliments when wearing them. A lovely brand!

    Lily Cooper
    Lily Cooper
    Birmingham
    ★★★★★


    What a beautiful collection! I love how distinctive the designs are compared with other online shops. Everything I ordered looked exactly like the photos.

    Grace Taylor
    Grace Taylor
    London
    ★★★★★


    Very happy with my purchase. The jumper is high quality and properly warm. It feels like a premium brand without the premium price tag.

    Amelia Scott
    Amelia Scott
    Liverpool
    ★★★★★

    Hassle-free size exchange
    I originally ordered a medium, but it came up a bit small round the waist. I got in touch with customer service and they swapped it for a large within two days, with no extra postage to pay. Brilliant service!

    Carol Jones
    Carol Jones
    London
    ★★★★★


    Pastel shades don't always come across properly in online photos, so I was a bit wary. But in real life the colour is spot on – exactly as it looks in the pictures.

    Emma Clarke
    Emma Clarke
    Cardiff
    ★★★★★



    Absolutely delighted with my order! The jacket is beautiful: the floral print is even lovelier in person, and the fleece lining makes it wonderfully cosy. The whole process was smooth from start to finish. Would happily order again. Highly recommended!


    Lily Evans
    Lily Evans
    Edimburgo
    OUR STORY

    SHE OPENED THE DOORS. WE NEVER THOUGHT WE’D CLOSE THEM.

    This is the last photo we have with our mother in the shop.

    She opened this boutique in 1988 and chose every blouse and dress herself. Her taste was in the windows, on the rails, in every little detail.

    After we lost her, we kept going. We were her daughters before we became shopkeepers, and keeping her doors open was our way of holding on.

    But rising costs and quieter seasons have brought us to our hardest decision: Hetty London is closing.

    Before we turn the key one last time, we’re offering our remaining collection in our final sale.

    We’re keeping this photograph. We hope you’ll find a piece you’ll want to keep, too.

    Frequently asked questions

    We offer free standard delivery on all UK orders.

    We provide a detailed size guide on every product page. If you're between sizes, we recommend sizing up. Feel free to contact us and we'll help you find the right fit.

    Preparation takes 1–3 working days. Estimated delivery is 8–12 working days after dispatch. See our Delivery Policy.

    Once your order is dispatched you'll receive a confirmation email with a tracking number. You can use it to follow your parcel in real time.

    We offer 30-day returns from receipt. See our Returns and Refunds Policy for the conditions and return postage. Your statutory rights are unaffected.

    Use our contact form and we'll get back to you within 48 hours.

    FREE DELIVERY

    FREE DELIVERY

    Free delivery on all UK orders. Fast and reliable, with Royal Mail.

    CUSTOMER SERVICE

    CUSTOMER SERVICE

    Questions about your order? Our team is here every step of the way. Use our contact form.

    30-DAY GUARANTEE

    30-DAY GUARANTEE

    Not in love with it? Return any item within 30 days for a full refund.

    SECURE CHECKOUT

    SECURE CHECKOUT

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